Part of my role at Arena Group was to create style guides for different brands. These style guides would be referenced by other designers and marketing staff creating content such as ads, emails and all digital marketing materials. It was also my role to make sure that the guidelines were followed to uphold brand integrity.

I was tasked to create a digital assets style guide for Sports Illustrated to set brand standards.

TheStreet's launch of a new product, TheStreet Smarts, required a fresh new style that was different from the rest of TheStreet's branding. Since this product was directed towards new investors, it needed to be fresh and friendly and stand out with strong graphic presence.